ねだん
price
nedan
JMdict 1600160
ねだん値段priceはいくらhow muchですか？
は (topic) raises the topic (値段ねだん (price)) — "as for the price…". The question word いくら (how much) then asks its value, and polite です (is) closes it. The final か (question) marks the whole thing as a question, so no rising voice is needed.
hanamaru